mediavan
For startups, scale-ups and SMEs. I think along on product and tech, then build it until it runs.
Two to three days a week alongside nanopixo. Need more, or just a sounding board? Let's talk. Ghent, hybrid or remote.
Senior tech leadership for startups and scale-ups that don't need a full-time hire yet. Architecture, hiring, roadmap, the hard calls. Need more hands than mine? I bring in people I have actually built with.
More on fractional CTO in Ghent →Sounding board for founders and tech leads. Direction, AI strategy, what to build next, and above all what to stop building. Short and concrete, no months-long engagement when one conversation does the job.
Certified Scrum Master, years in SAFe teams, and I built the dev team at Lobbi myself. I help teams that are stuck on process rather than technology: too much ceremony, too little shipping, or nobody willing to make the call. I work alongside the team, not from the sidelines.
For founders who are actually building. From idea to first paying customers: what comes first, what comes later, what never comes at all. Pricing, focus, and sitting in on the pitch with investors or with that one big customer. I have started a few myself: one sold, one wound down, one running today.
Built it yourself with AI and now it is stuck? No problem at all, and no judgement from me. You get a plain-language read on what holds up, what is a time bomb, and what it costs to keep going.
In the room from day zero, for the right venture. Product, pipeline and business, like at nanopixo. If the bottleneck is commercial, I come as a pair, with a CEO profile I have been building with for years.
ChatGPT, Claude and Perplexity increasingly decide which company gets recommended, and they do not read your website the way people do. I make your company findable and usable for AI agents: an llms.txt, clean structured data, correct listings everywhere agents look, and where it pays off an MCP server, so an assistant can actually query your offer, prices or availability. nanopixo already runs on one.
More on agent-ready →Always paid work. Equity on top is negotiable and welcome, but never equity alone. Day rate, retainer or a mix, sized to your stage.
AI platform that turns every property listing into branded, multi-language promo videos. One URL in, ready-to-publish content out. Paying customers across Europe and the US, plugged straight into Whise and Zabun. Building the product, the pipeline and the business.
nanopixo.com →Scaled Lobbi to the leading independent PMS in the Benelux. 300+ hotels in production. Built the team, owned the architecture, ran the infra. Closed the acquisition by RoomRaccoon in 2026 and led the technical transition.
roomraccoon.com →Independent craft brewery in Ghent. I back things I believe in. Soigneur (NA), Mondello and Dirty Boots are excellent reasons to keep showing up.
stroombrouwers.be →Before that: 16+ years through Mediavan as CTO, founder and freelance dev. Long-term gigs at ArcelorMittal, Nationale Loterij, Telenet, Newtec and TBWA. AdBannerKing (founder, 2013–2016). Started shipping interactive things in 2005.
I listen first, then tell you what I actually think, in plain language, even when the answer is technical. Friends keep telling me it's a rare combo: a dev who can actually speak. I'll take it.
AI is rewriting how teams ship. I help companies figure out where it helps, where it bites, and what's worth building. No buzzword salad, no slide decks pretending to be strategy. I'm shipping AI myself at nanopixo, so the answers are concrete.
Code when code is the answer. None when it isn't. Direct in writing, direct in person.
Fifteen minutes is usually enough to know if there's a fit. If there isn't, you'll still leave with a clearer view of your problem.
What I do not do: full-time employment, relocation. Everything else is on the table.