What I read

Bookshelf

Books I have read, am reading or plan to read. On entrepreneurship, product, marketing, growth and above all people. The shelf keeps growing.

  1. The 1-Page Marketing Plan

    Get New Customers, Make More Money, And Stand Out From The Crowd

    Allan Dib

  2. Smart Startups

    What Every Entrepreneur Needs to Know: Advice from 18 Harvard Business School Founders

    Catalina Daniels and James H. Sherman

  3. Hooked

    How to Build Habit-Forming Products

    Nir Eyal and Ryan Hoover

  4. The Dip

    Seth Godin

  5. Genesis

    Artificial Intelligence, Hope, and the Human Spirit

    Eric Schmidt, Henry A. Kissinger and Craig Mundie

  6. How Big Things Get Done

    The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between

    Bent Flyvbjerg and Dan Gardner

  7. Grit

    The Power of Passion and Perseverance

    Angela Duckworth

  8. The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    Dan Olsen

  9. The Superstruct Manifesto

    A Survival Guide for Founders Who Depend on Devs to Get Things Done

    David Guttman

  10. Scaling Up

    How a Few Companies Make It... and Why the Rest Don't (Rockefeller Habits 2.0)

    Verne Harnish

  11. On the Edge

    The Art of Risking Everything

    Nate Silver

  12. The Rational Optimist

    How Prosperity Evolves

    Matt Ridley

  13. The Obstacle Is the Way

    The Timeless Art of Turning Trials into Triumph

    Ryan Holiday

  14. Skin in the Game

    Hidden Asymmetries in Daily Life

    Nassim Nicholas Taleb

  15. Influence, New and Expanded

    The Psychology of Persuasion

    Robert B. Cialdini

  16. Be Useful

    Seven Tools for Life

    Arnold Schwarzenegger

  17. No Rules Rules

    Netflix and the Culture of Reinvention

    Reed Hastings and Erin Meyer

  18. Mastery

    Robert Greene

  19. The Surrender Experiment

    My Journey into Life's Perfection

    Michael A. Singer

  20. Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight

  21. This Is Marketing

    You Can't Be Seen Until You Learn to See

    Seth Godin

  22. The Science of Storytelling

    Will Storr

  23. The 7 Habits of Highly Effective People

    30th Anniversary Edition

    Stephen R. Covey and Sean Covey, introduction by Jim Collins

  24. Atomic Habits

    An Easy & Proven Way to Build Good Habits & Break Bad Ones

    James Clear

  25. The Art of Business Value

    Mark Schwartz

  26. Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    Sean Ellis and Morgan Brown

  27. Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    Shane Snow

  28. The 21 Irrefutable Laws of Leadership

    Follow Them and People Will Follow You (10th Anniversary Edition)

    John C. Maxwell

  29. Inspired

    How to Create Tech Products Customers Love (Second Edition)

    Marty Cagan

  30. Never Split the Difference

    Negotiating as if Your Life Depended on It

    Chris Voss and Tahl Raz

  31. UX Lifecycle

    The Business Guide to Implementing Great Software User Experiences

    Jeremy Baines and Clive Howard

  32. Dare to Lead

    Brave Work. Tough Conversations. Whole Hearts.

    Brené Brown

  33. Rework

    Jason Fried and David Heinemeier Hansson

  34. Good Leaders Ask Great Questions

    Your Foundation for Successful Leadership

    John C. Maxwell

  35. The Phoenix Project

    A Novel about IT, DevOps, and Helping Your Business Win (5th Anniversary Edition)

    Gene Kim, Kevin Behr and George Spafford

  36. Blink

    The Power of Thinking Without Thinking

    Malcolm Gladwell

  37. Memory Brands

    Marc Fauconnier

Geoff De Muer

A book that belongs here?

Send it my way and it goes on the pile. Or let's just talk about it over a coffee.

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